As a child I made things constantly. Most of my “masterpieces” lasted about fifteen minutes before my sister or grandma put them in the bin. I’m still making things. They just last a little longer now.

For more than ten years I’ve also been running a small LEGO business, finding, valuing and selling sets to collectors. It taught me early on why some products hold their value for decades, and what people are really willing to pay for.

In 2022 I came to the UK alone to study at Loughborough University, knowing no one and nothing about how things worked. I taught myself the software I needed outside class, and worked on medical products during my internship.

Outside the studio I like to go where products meet people. That means trade fairs like IFA Berlin, design weeks in Milan, and chatting with whoever is standing behind the booth. It has taught me that a product has to work for the market and culture it lands in, not just on paper.

I design for ordinary people, because most of them are already trying their best every single day.